Communicating Liverpool’s sustainability ambitions through real homes, real people and lived experience
The Challenge
Liverpool City Council needed a way to communicate the Realising Net Zero Liverpool (RNZL) initiative in a way that felt accessible, human and grounded in real communities.
Rather than relying on technical language or policy-heavy messaging, the challenge was to help people connect with the real-world impact of retrofit and sustainability initiatives — from warmer homes and lower energy bills to long-term community wellbeing.
The campaign also needed to work across multiple platforms, balancing clear public communication with a more emotionally grounded approach to storytelling.
The Solution
Palmhouse Media partnered with Liverpool City Council to create a multi-film communications campaign built around real homes, real people and lived experience.
Across a series of campaign films and social assets, we focused on natural interview responses, resident experiences and practical community impact to create content people could genuinely connect with.
The project included 3 campaign films, 9 vertical social cutdowns, subtitled social assets, reusable visual content and still imagery exports for wider communications use.
The Results
The final films became an important part of Liverpool City Council’s wider RNZL communications campaign, helping communicate sustainability and retrofit initiatives in a way that felt more human, relatable and accessible.
In addition to the main campaign films, the wider asset package continued to support public-facing communications through social content, subtitled exports and reusable imagery.
Working with Palmhouse Media was a genuinely collaborative process – they quickly understood our objectives, translated technical content into strong visual storytelling, and were responsive and flexible throughout. The final films have become an important part of our wider communications campaign.
Main Videos
Bringing Retrofit to Life
A resident-focused campaign film exploring how retrofit improvements can lead to warmer homes, lower bills and better day-to-day living.
Retrofit in Practice
Focused on delivery, planning and real-world implementation, this film highlighted how retrofit projects can improve homes, communities and long-term sustainability.
Liverpool’s Sustainability Vision
A wider campaign film focused on Liverpool’s long-term sustainability ambitions and the role communities play in shaping the city’s future.
Campaign Social Assets
Alongside the main campaign films, Palmhouse Media created a series of platform-specific social assets designed to support wider public engagement across digital channels.
Rather than simply repurposing footage from the main edits, these short-form pieces were built around clear, self-contained messaging moments — helping communicate key themes around retrofit, sustainability and energy security in a format suited to social platforms.
Sustainability Beyond Technology
Liverpool City Council Leader Liam Robinson discusses the wider challenges behind Realising Net Zero Liverpool — from infrastructure and planning to skills, transport and long-term accessibility.
Retrofit as Community Regeneration
Simon Brown of Onward Homes explains how retrofit projects support not only sustainability goals, but the long-term future and resilience of local communities.
Energy Security & Long-Term Stability
Cabinet Member Nick Small reflects on the importance of local energy resilience, long-term stability and reducing dependency through Liverpool’s Net Zero ambitions.
Get in touch with us
Palmhouse Media helps organisations communicate ideas, initiatives and campaigns through clear, people-focused storytelling. If you’re looking for a creative partner for your next project, we’d love to talk.
